- Digital Marketing
Date
2 April, 2025
Client
Adventure Tour Operator
Category
Digital Marketing
Location
Moab, UT
Challenge
An adventure tour company offering hiking, rafting, and off-road experiences relied mostly on seasonal walk-ins. Their online presence lacked strategy, leaving them invisible to tourists planning trips months in advance. They needed:
- A full-funnel digital marketing strategy to capture pre-trip bookings
- Geo-targeted ads for tourists in planning mode
- Content marketing to showcase unique experiences
Solution
CrossEyed Digital Marketing implemented:
- SEO-rich blog posts highlighting top activities and travel tips for Moab
- Google Ads campaigns targeting travelers searching for Utah adventure packages
- Email sequences to nurture leads after initial inquiries
- Social media ads showcasing scenic tours and customer reviews
Results
- Higher Engagement – Website visits tripled within 90 days.
- Advance Bookings – Pre-trip reservations increased by 65%, securing more predictable revenue.
- Brand Visibility – Recognized as a top choice for outdoor adventure in the region.
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