- National SEO
Date
9 June, 2025
Client
Organic Skincare E-Commerce Brand
Category
National SEO
Location
Boulder, CO
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Challenge
An e-commerce skincare company offering organic, cruelty-free products was well-known in their home state but struggled to gain traction nationally. Competitors with aggressive SEO strategies were taking top rankings for valuable product-related keywords, limiting the brand’s ability to grow beyond regional sales. They needed:
- National keyword targeting for competitive skincare terms
- Content strategy that attracted customers from diverse regions
- Technical SEO upgrades to improve site speed, indexing, and product discoverability
Solution
CrossEyed Digital Marketing crafted a nationwide SEO plan:
- Conducted in-depth keyword research, focusing on high-volume national terms like “organic face serum” and “vegan moisturizer”
- Optimized product descriptions with targeted keywords while maintaining engaging, benefit-driven copy
- Published educational blog content on skincare routines, ingredient benefits, and seasonal skin care tips to attract a wide audience
- Implemented a backlink outreach campaign, securing links from beauty blogs, lifestyle magazines, and eco-friendly product directories
- Improved site speed and mobile usability to enhance user experience and Google rankings
Results
- First-Page Rankings Nationwide – Achieved top positions for multiple high-value product keywords.
- Traffic Surge – Organic visitors increased by 160% over six months.
- Sales Growth – Orders from out-of-state customers more than doubled, expanding the brand’s market presence across all 50 states.
- Connect with us
Ready to Build Your Digital Success Story?
If you want to scale your brand nationally—supported by our expertise in design, development, marketing, and social media—contact CrossEyed Digital Marketing today.
